La Beauté Louis Vuitton and Pat McGrath Team Up to Create A Luxurious New Makeup Line
Pat McGrath photographed by Steven Meisel for Louis Vuitton.
MAJOR NEWS! Louis Vuitton and Pat McGrath teamed up to create 55 Lipsticks, 10 Lip Balms and 8 Eye Palettes for La Beauté Louis Vuitton, with McGrath as the house's first cosmetics creative director.
The initial product launch will merge the fashion house's signature trunk style with the makeup theme and packaging.
Vuitton chairman and CEO Pietro Beccari said unique packaging, carrying cases and more will become part of what it’s billing as a “lifestyle beauty experience that extends beyond product.”
As with its introduction of perfume in 2016, Vuitton is directly controlling production, and distribution only through its global network of stores.
“Every category that we enter, we try to do it in the best way,” Beccari said, explaining the choice of McGrath, one of the most celebrated makeup artists in the world, and one who shares Vuitton’s devotion to the highest levels of quality, execution and innovation.
Four years of research and development went into the initial lip and eye colors.
The actual lipsticks, balms and eye shadows have still not yet been released.
Release date: Fall 2025
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